Whenever the pharmaceutical reps come through, they throw all kinds of stuff at us: pens, paper, post-it's, stethoscope tags, pen lights, and more stuff always coming through. Doctors are given a lot of items.
And I don't take any of this stuff for the most part, because this picture encapsulates my fear. I think that this is the direction that physicians are moving, and eventually we'll be wearing white coats that will look remarkably like this.
So I don't take any pharmaceutical stuff like this. I'm not divested from big pharma. I still take the occasional free meal, and I go to a few dinners every now and then, but I don't accept any advertising material, because I don't want my future to look like this.